Tired of chasing your "pool guy"?

Premium pool care for homeowners in Venice and Wellen Park who expect more.

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What our members say

Candace Gray
Black Flag Customer
Incredible service. Very thorough reporting of tasks completed on pool and equipment...chemical readings and photos included. Glad we switched!
Lisa Guerreiro
Black Flag Customer
Black Flag has been great with keeping our pool clean! We’ve been using them for over a year now and they are super reliable and efficient. Our pool always looks great!
Todd Larson
Black Flag Customer
Absolutely the best pool service I have ever experienced. I have had two pools previously. The difference is night and day.
Lynn Rondholz
Black Flag Customer
Ryan and Victor are very professional, they go above and beyond to help you with all your pool needs. Great guys!!!
Dan Obrien
Black Flag Customer
These guys are the best. They have helped me so much. They always make sure they take care of me. I highly recommend them
James Cometa
Black Flag Customer
Always exceptional service and excellent attention to keeping our pool in top condition. Highly recommend.
Barbara Brand
Black Flag Customer
Ryan is the best we’ve had, and we’ve been with 4 others. He cares about his clients and is very accommodating and thorough. We’re so lucky because he is attentive to our needs and is even available to us on off-hours.
Erin Childers
Black Flag Customer
We have used a few pool companies and have finally find one that does a great job! Black Flag shows up on schedule, communicates with us, and our pool has never looked better. Highly recommend them.
Peggy Hillman
Black Flag Customer
Black Flag has been taking care of my pool for just over a year now. They are very conscience about their work. I would highly recommend their friendly and professional services.
Anna Finkelstein
Black Flag Customer
Absolutely outstanding company! They have outstanding customer service, and their work is impeccable!!
Diane Dahl
Black Flag Customer
Newly hired but I think I finally found the right company. Shows up on time. Uses proper chemicals, takes pictures of the pool, tells us what was used, keeps us informed and the pool sparkling.
Rich Galeba
Black Flag Customer
Dependable, reliable and professional.
Kelly Palko
Black Flag Customer
Knowledgeable and reliable! Premium service, great communication, and a sparkling pool! Truly the best in pool service!
Vernon Gant
Black Flag Customer
Best pool guy ever! Seriously over the last 10 years had a lot of different pool guys, but these guys are the best. Best service actually do what they say. You won’t get a better pool service company!
Ashley D
Black Flag Customer
Absolutely amazing to work with and does a fantastic job on our pool compared to last company and price is amazing for the value!!

Why Choose The Black Flag?

We don’t leave scribbled notes that say “don’t swim.” At Black Flag, every detail of your pool is tracked, logged, and verified. After each visit, you’ll receive a clear, professional report by email outlining exactly what was done and why — proof, not guesses.

Our crew is CPO Certified through the Pool & Hot Tub Alliance — trained in water chemistry, safety, and equipment care. Unlike the $100 pool guy who just tosses in tablets, we back every visit with knowledge, precision, and emailed reports you can trust.

At Black Flag Pools, pricing is simple and honest. You pay a flat membership rate for service, and chemicals are billed separately — no guessing, no hidden markups. Every dose is tracked down to the ounce and logged in your report, so you’ll always know exactly what went into your water.

You won’t get a rotating cast of strangers. Each route is assigned to a dedicated crew leader who knows your pool, your equipment, and your expectations. That consistency builds trust and ensures your pool is cared for the right way, every week.

While others guess with test strips, we use precision tools and digital systems to track every detail. From SpinDisk water analysis to emailed reports down to the ounce, our tech guarantees accuracy, transparency, and proof of service.

Raise The Black Flag

About Black Flag

Black Flag Pools was founded with a simple mission: to stand against the mediocrity that has plagued Florida pool care for decades. Too often, homeowners are left with sloppy service, vague notes, or the infamous “$100 pool guy” who gambles with your water. We decided enough was enough.

When we raise the Black Flag, it’s our promise to deliver premium care backed by discipline, proof, and pride. Every lead technician is CPO-certified, every chemical is tracked down to the ounce, and every visit comes with a detailed report sent straight to your inbox. We don’t just clean pools — we lead a rebellion against average service.

For us, it’s more than business. It’s about proving that pool care can be transparent, professional, and dependable — the way it should have always been.